Being grateful for all those who do the hard work on our behalf

Had a wonderful opportunity to talk to soldier rotating home from Afghanistan. Made me so grateful for the men and women who are doing God’s work in trying to make the world a better place, even when that means placing themselves at huge risk on a daily basis.

Also reminded me of the huge sacrifices families make to give their moms and dads the support to take on these missions and miss having them be a daily part of their lives.

Enjoy, and be thankful.

OurParents Launches First Easy-To-Understand Scoring System For Comparing In-Home Senior Care Providers

OurParents Launches First Easy-To-Understand Scoring System For Comparing In-Home Senior Care Providers

Company takes complex information from Medicare and creates a five star rating system for families using the free service at to use to help compare in-home senior care options.

Reston, VA (PRWEB) April 21, 2010 — In-home senior care, in many situations, can prove to be a great answer for families with an aging loved one. The challenge is finding the right provider among the many options in a given area. OurParents’ new scoring system for in-home senior care providers helps solve that problem, dramatically improving the decision making process for families.

Medicare has done a great job in tracking quality information about in-home caregivers in the Medicare network. The data, however, is quite detailed, and difficult for a consumer to use to compare providers.
For that reason, today, OurParents is launching a five star rating system for in-home care providers, modeled after the five star rating system Medicare does for nursing homes.

Using Medicare’s detailed data, OurParents scores each provider, given them a rating from one to five stars. Those ratings can be used at , to help consumers search for in-home care in a given area.

“The Medicare nursing home rating system, while imperfect, has proven really useful to consumers using our senior care search engine,” said John McKinley, founder and CEO of “We saw an opportunity to expand use the same approach to in-home care provider comparisons. When you combine this rating with our user reviews, pricing information, and the other information we supply, it can help a family narrow down the options that make the most sense for a given senior.”

In less than a year, has already become the second largest senior care matching service in the United States, helping thousands of families each day find senior care solutions that meet their unique needs. With a database of over 100,000 care providers, OurParents provides a free service to families looking for care options for their aging loved one.

“We don’t charge the families or the care providers for our service. That means that will never have the problem of conflict of interest when it comes to making this critical life decision,” said McKinley. “At OurParents, our founding principle is that we are and always will be on the side of the consumer.”

For more information, visit

Amit Shafrir
(301) 346 5540

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Another step forward to try to make the senior care decision-making process better. 10+ months into our journey, and we are already helping over 1.4MM families each year. Really happy with our progress, but there is so much more to do.


How mobile is transforming accessibility for the vision-impaired! LookTel Video – Real Time Object, OCR, Landmark, & Tag Recognition

This is a must-see video – one of the most overlooked topics today is how the convergence of smartphones, higher-end cameras and always-on mobile IP connectivity is opening up the world to the vision-impaired. LookTel’s offering is the perfect intersection, done with such a straightforward, intuitive interface.

Absolutely mind-blowing stuff for a 1.0 product. A job well done by the whole team!

Great news from our team at Tapmetrics! “MILLENNIAL MEDIA ACQUIRES TAPMETRICS”

Adds Deep Cross-Platform Mobile Analytics Capabilities to Existing Developer Program

SAN FRANCISCO, CA, and BALTIMORE, MD, February 23, 2010%u2014Millennial Media, the largest independent mobile advertising network, announced today that it will acquire TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior.

TapMetrics software suite provides detailed analytics to enable developers to better manage their application sales and revenue in a sleek, intuitive dashboard.  By adding TapMetrics, Millennial Media will offer developers more capabilities across mobile platforms:

  • Real-Time, Highly Detailed Analytics
  • User Interaction Information
  • Feature and Version Adoption
  • Device Types
  • Crash Reporting
  • Buzz Tracker & Reviews
  • Competitive Ratings System

%u201CThe market has recognized Millennial Media as the leader in mobile advertising.  As a result of their deep commitment to advertisers, they deliver the best business partnership and monetization for mobile companies %u2013 particularly developers,%u201D said Chris Brown, Co-Founder and CEO, TapMetrics. %u201CWhat is exciting to us is that Millennial Media now has the only scalable solution for developers that doesn%u2019t contain an operating system bias, making Millennial Media the natural partner for us.%u201D

%u201CWhen we raised our growth round of financing in November, we stated that we would make investments to accelerate our growth,%u201D said Michael Avon, Executive Vice President and Chief Financial Officer, Millennial Media. %u201CWe are acquiring TapMetrics, because the company shares our approach to serve the needs of developers, regardless of mobile platform.  In addition, TapMetrics%u2019 data and analytics capabilities complement our company%u2019s own focus and development plans.  We continue to actively evaluate other potential acquisitions to further expand our business.%u201D

Millennial Media operates the leading mobile advertising platform worldwide.  Since adding $16M to its strong cash position in November, Millennial Media has expanded its offerings to key customer segments, to include OEM and platform partnerships that seek to access its strong base of developers and publishers.  Additionally, Millennial Media%u2019s employee base has grown by more than 20%, as it continues to expand operations in the U.S. and Europe.

On February 16, 2010, the company released other key 2009 year over year mobile advertising growth figures, including:

  • Brand business grew 756%; Performance business grew 171%
  • Average deal size increased 353%
  • Non-U.S. impressions increased 175% year over year
  • 357% increase in Apple OS impressions
  • 90% increase in RIM OS impressions
  • 81% reach of the Mobile Web users

For more information on growth statistics, please visit and download the full 2009 Year in Review.

Millennial Media is headquartered in Baltimore, Maryland; and has offices in New York, Los Angeles, San Francisco, Chicago, Atlanta, and London. TapMetrics will continue to be based out of its San Francisco headquarters.  Terms of the transaction were not disclosed.

About Millennial Media, Inc.

Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled. As an innovative technology leader, our mobile decisioning, ad serving, and mediation platforms are powering some of the largest companies in the media business today.  The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, please visit or follow us on Twitter @millennialmedia.

About TapMetrics

TapMetrics, Inc., an early innovator in mobile application analytics, is the creator of the TapMetrics%u2122 software suite, designed specifically for the mobile developer to easily track analytics, reviews, revenue, and more in one simplified dashboard.  With locations in San Francisco and Washington D.C., TapMetrics, Inc. focuses on creating tools for application architects to better understand their users, continually improve their applications, and help their businesses grow. TapMetrics is funded by LaunchBox Digital.

Download PDF

Media and Analyst Inquiries:
Erin (Mack) McKelvey
SVP of Marketing
443 878 5673 (m)

Congrats to the TapMetrics team on your acquisition! Think you have found a great new home with the talented gang at Millennial Media, and expect more wonderful things from our brother-powered mobile innovators!